LivFresh is a farm-to-table urban solution that enables access to fresh, nutritious, pesticide free produce directly at consumption points (restaurants, homes or retail) without the hassle of management, monitoring, or maintenance. www.livfreshfarms.com

China Trading Desk is the most transparent & comprehensive way to advertise in China. Within a complex media and advertising eco-system in China, and yet one of the worlds largest advertising region with a media spend growing at 14% a year, China Trading Desk aimed to be a specialised player to mobilise the power of digital marketing in China’s unique, business media and consumer culture. Identity Counsel aimed to build a compelling position for the brand to differentiate i

Brand Challenge Krisfinsoft , serves the needs of the industry by being a catalyst for banks and fintech companies to come together in furthering the digital needs of the banking eco-system. The brand was keen to enhance its position within the eco-system besides articulate a clear brand position for it to leverage as it aimed to go beyond the shores of the Philippines, which was its core market, into other markets within the APAC region. Outcome The branding project by Iden

Strategic positioning and brand architecture for the corporate brand Food Empire , alongwith Russia’s leading 3-in-1 coffee brand MacCoffee and supporting brands of Kracks and Petrovskaya Sloboda. Markets Included Russia, Ukraine and the CIS Region. MacCoffee is the leader i n the 3-in-1 coffee segment in Russia and surrounding regions and is powered with a strong distributor thrust. The challenge was to understand the brands future intent, strength and key motivation it was

Pureed Moulded Food for people with swallowing difficulties The idea for GentleFoods began a few years ago with a poignant question- ‘What happens if one day a person cannot eat?’ This question was lingering in the mind of Founder, Yiru Shen . An ageing population in Singapore and the region, the rise of those with swallowing difficulties, along with limited food options in such cases, further heightened the issue. Researching, searching and perfecting an answer saw the rest

WE LEVERAGE FROM THIS IDEA OF ‘PROHIBITION’, ‘UNOFFICIAL’ AND ‘FORBIDDEN’ AND MAKE IT OUR STORY, OUR LEGACY. WE ARE THE BREWLEGGERS We Stand Against Convention We Encourage Provocative Conversations We Ignite Dormant Imagination We Share A Common Spirit of Freedom We Revere The Bold We Seek The Unknown

They had a vision, but it needed clearer articulation. They had a story, but it needed to be told right. They had a journey, but it needed a structured path. Fitness Factory, the first personal training gym in Singapore, was started in 2005 by world bodybuilding champions, Joan Liew & Augustine Lee. Fitness Factory turned to Identity Counsel Brand Consultants to help reinforce its unique market positioning. Our ambition was to push is further. While the competition was eithe

Colombo City Centre: Strategy and communication road map and creatives for Colombo’s foremost integrated living space. Colombo’s real estate landscape is beginning to see a significant change and noteworthy within this environment is Colombo City Centre, an integrated living experience that stages Colombo’s first mall, hotel and apartments in one place. The development is being created by a joint venture between Singapore based SilverNeedle Hospitality and Abans Group in Sri

UTU is a revolutionary new platform that brings multiple rewards points and loyalty into one single interface wherein one can earn and share points across brands and borders and manage points in real time. Identity Counsel was tasked in defining the brand promise and creating the brand identity. The product idea empowers consumers with a new way to use their points without limits, allowing for borderless, seamless and effortless use of points allowing one to maximize one’s p

Since 2000, Axis Engineering has been a relatively quiet player in the engineering of integrated system analysers for the oil and gas industry. The key challenge was to be stage itself from being a small player to one that could undertake large scale projects. It had presence in Japan, UAE and India under different company brands and it was keen to unify the brand architecture, drive synergies of offering and claim its rightful place in the minds of its customers. The tasks i

BanqIn, a a sub-brand of Bank-Genie, a software technology provider, is an instant all-in-one digital core banking platform do drive greater financial inclusion. In the micro-finance world some of the key barriers BanqIn addresses are: Manual processes are time consuming and prone to human error. Technology was perceived to be expensive. There was a basic inertia to transformation and micro-finance companies were not up to speed with the digital eco-system. There was a limit

Brand Challenge Established in 1992, WTP- The Furniture Company has earned itself a reputation of authenticity and ingenuity and evolved from, first being an antique store to now being a lifestyle store meeting the needs of both contemporary and classic furniture buyers. The brand sought to create a new sub-brand with its contemporary line of furniture and launch its first overseas store in Bangalore, India. The brand challenge was to enter the new market by creating a distin

As a part of its plans to grow and harness greater value from its portfolio of brands in a high growth industry, the brand was keen to design an optimum brand strategy which would enable it to move to the next level. The tasks involved is a clear understanding of the consumer segment and what makes him/her tick. Evaluating and understanding the strengths and opportunities that the brand can leverage. To draw relevance of the global brand positioning of ‘Get Ready For Life’ in

Brand identity for one of India’s leading luxury watches, Xylys from Titan Tata’s watch manufacturing company TITAN was looking at launching a luxury watch in order to better respond to the market environment. The market in India was dominated by European/Swiss brands. The brand targeted a confident new generation of achievers who lived by their own values. Identity Counsel was engaged to create the new brand identity to reflect this changing environment. The identity had to

Brand positioning and strategic road mapping for Old Chang Kee, Singapore’s iconic food and beverage

Bank - Genie creates technology that intercepts traditional banking processes and transforms them into experiences to make things easier, better and faster. Challenge/Context The rise of digital banking, the increase in use of mobile phones and the internet, alongwith a scenario where banks are beginning to act more like tech companies than banks, has led to a transformational arena for financial institutions to play a role. Bank-Genie, as a digital solutions innovator, is