As a part of its plans to grow and harness greater value from its portfolio of brands in a high growth industry, the brand was keen to design an optimum brand strategy which would enable it to move to the next level. The tasks involved is a clear understanding of the consumer segment and what makes him/her tick. Evaluating and understanding the strengths and opportunities that the brand can leverage. To draw relevance of the global brand positioning of ‘Get Ready For Life’ in the context of the Singapore market.
Identity Counsel embarked on an in-depth understanding of the category and the consumer- brand relationship by conducting a qualitative and quantitative research along with sales, trade and management interviews. This paved the way for outlining specific building blocks for the brand to grow into from gaps in the market, suggested product innovations and furthering the brand essence.