IDENTITY COUNSEL
What are you the best in the world at, that your customers don't even know you do?
The most expensive mistake in business isn’t the wrong answer. It is the wrong question.
A brilliant answer to the wrong problem is worthless. It leads to wasted budgets and invisible brands.
At Identity Counsel, we dig deeper into the reality of your product and the mind of your consumer until we find the one simple truth that distinguishes your product from its competitors. We strip away the corporate padding until we find the jagged edge of reality.
Let us find the question that sets you apart. The answers and the growth, will follow.
Breakthrough
Strategy
Strategy is useless unless it sells. We cut through the noise to find the single, simple truth that makes your brand essential to your customers. Instead of guessing, we align what you offer with what people actually need. We hand you a plain, practical map that tells you exactly where to go and gives you the confidence to get there.
Audit & Research
Brand Positioning
Brand Architecture
Customer Experience
Brand Messaging
Distinctive
Design
We create the visual personality of your brand. It is not just about making things look good; it is about creating a consistent image that people trust. We ground our creativity in the facts of your business, ensuring that every time a customer sees you, they recognise you.
The result is a brand that doesn't just catch the eye, but sticks in the mind..
Brand Identity
Packaging
Digital Experiences
Design Thinking
Product Development
Culture of
Creativity
Helping leaders and teams rediscover imagination, the most undervalued business resource. Through Intellectual Provocation sessions for CEOs and Creative Mindset programs for teams, we unlock new ways of thinking that challenge assumptions, spark innovation, and bring in fresh thinking.
Because when imagination leads, transformation follows.
Critical Thinking Workshop for C-Suite
Creative Thinking Workshop for Teams
"Working with Identity Counsel has always been rewarding. They have this unique ability to story-tell their ideas, both strategically and in design.”
"IC helped us turn a complex business idea into something clear and easy to understand. Our business was not simple to explain, but they managed to capture it well."
"IC facilitated a comprehensive workshop that helped us flush out our identity, working closely with both our staff and clients to gain a genuine market perspective of who we are and what we stand for. "
The creativity, precision, and thoughtful approach delivered by Identify Counsel have significantly enhanced our brand presence and strengthened communication with clients and stakeholders.