A Brand & Marketing Company
Align with Singapore's Long-Term Economic Vision
There Has Never Been a Better Time to Take Your Brand Global. Business Grants for Singapore Businesses
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Identity Counsel, we are committed to aligning with the Singapore government's agenda by empowering local enterprises to achieve transformative growth. We are your expert partners in navigating the grant landscape, with a proven track record of successfully securing over 60 grants and maintaining a 100% success rate on our applications. We specialise in demystifying the requirements for Singapore's most powerful business grants, including the Enterprise Development Grant (EDG) and the Market Readiness Assistance (MRA) grant, ensuring your business leverages this support to its fullest.
SECURING OVER 60 GRANTS WITH A 100% SUCCESS RATE
Enterprise Development Grant (EDG)
The EDG grant is designed to help Singaporean companies upgrade their business, innovate, and expand. We provide expert guidance through its three core pillars, tailored to your unique objectives:
Identity Counsel
is Ranked Top 10 Brand Consultants in Singapore
Strategic Branding
& Marketing
This EDG pillar transforms your business into a commanding, differentiated brand. We conduct a deep diagnostic audit of your market and competitors to define your foundational brand DNA, including purpose, positioning, and a compelling brand story. This strategy is then translated into a complete visual and verbal identity, delivered in a comprehensive Brand Guideline to ensure absolute consistency. Finally, we equip you with a strategic go-to-market plan to launch your brand and capture high-value audiences. The EDG co-funds this critical strategy and design work, providing the foundational toolkit for your future growth and marketing execution.
Product
Innovation
Through our proprietary design thinking process, we guide you from concept to launch. This human-centered approach, mirroring the principles of insight, ideation, and prototyping, is ideal for the EDG's product development category. We help you move from deep Insight (understanding user needs and defining the core problem) to creative Ideation (challenging assumptions to brainstorm innovative solutions) and finally to rapid Prototyping (creating tangible solutions to test, refine, and perfect your new product or service).
Business Strategy Development
This pillar, perfectly aligns with our CBB (Creative Business Bridge) process. The grant supports the need for deep diagnosis and strategic planning, which is where our CBB process excels. We use critical thinking and deep insight to facilitate a comprehensive gap analysis, assess internal and external competitive factors, and develop a robust, actionable strategic roadmap to unlock sustainable, long-term growth for your business.
What's Included in the Grant
Strategic Branding & Marketing
This pillar is one of the most powerful and transformative components of the EDG. It’s designed to help your business evolve from being just another player in a crowded market to becoming a commanding, differentiated brand that attracts, not just chases, high-value customers.
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This grant co-funds the strategic development of your brand, not just a logo refresh. Our structured process ensures your brand becomes a tangible business asset:
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Phase 1: Brand Audit & Market Analysis - We start with a deep diagnostic, similar to a "Brand Audit." We conduct stakeholder interviews, analyse your competitors, and research your target audience to understand your current market position, perceptions, and your unique, untapped opportunities (SWOT).
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Phase 2: Brand Strategy & Positioning - This is the core of the project. We use the insights from our audit to define your foundational brand DNA. This includes:
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Brand Purpose, Vision & Values: Your "why."
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Brand Positioning: The unique space you own in your customer's mind.
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Brand Essence & Personality: How your brand thinks, acts, and speaks.
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Brand Story & Messaging: A compelling narrative that connects with your audience across all channels.
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Phase 3: Brand Identity & Guidelines - With a sharp strategy in place, we build the tangible assets that bring your brand to life. This includes a new visual and verbal identity (logo, color palette, typography, tone of voice). We deliver a comprehensive Brand Guideline (or "Brand Book"), a critical tool that ensures your team and partners apply the brand with absolute consistency.
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Phase 4: Strategic Go-to-Market Plan - Finally, we develop an actionable marketing strategy and implementation roadmap. This plan outlines the key strategies, channels, and customer touchpoints to launch your new brand and effectively "capture new audiences and enhance your competitive edge."
Important Note: As per Enterprise Singapore's guidelines, the EDG supports the crucial consulting, strategy, and design work described above. It does not cover the costs of implementation or production, such as printing collateral, media ad buys, retainer fees, or the ongoing execution of SEO and social media campaigns.
Market Readiness Assistance (MRA) Grant
The Market Readiness Assistance (MRA) Grant is Singapore’s premier financial tool for SMEs looking to de-risk their entry into new global territories. Starting 1 April 2026, the Singapore government has significantly enhanced this support to empower local businesses, increasing the support level for eligible SMEs to 70% of qualifying costs (up from 50%). With a total funding cap of S$100,000 per new market, the grant allows companies to turn local ambition into a scalable, worldwide presence by subsidising critical activities such as market research, brand localization, and overseas business development.
SECURING OVER 60 GRANTS WITH A 100% SUCCESS RATE
Key Benefits & Eligibility Criteria
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70% Funding Support: Eligible SMEs can receive up to 70% co-funding for qualifying activities to significantly lower the financial barrier to entry.
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S$100,000 Cap: Access a maximum of S$100,000 in funding per new geographic market.
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SME Qualification: Your company must be a Singapore-registered SME with at least 30% local shareholding.
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Financial & Size Limits: Applicants must have a group annual turnover of less than S$100 million or fewer than 200 employees.
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"New Market" Definition: The target country must be one where your company’s annual sales have not exceeded S$100,000 in any of the preceding three years.
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Strategic Growth: The grant covers Market Set-up, Business Development, and Overseas Promotion—areas where Identity Counsel provides expert, high-success-rate guidance.