Innovative Brand Strategy Development for Business Growth

As a part of its plans to grow and harness greater value from its portfolio of brands in a high growth industry, the brand was keen to design an optimum brand strategy which would enable it to move to the next level. The tasks involved is a clear understanding of the consumer segment and what makes him/her tick. Evaluating and understanding the strengths and opportunities that the brand can leverage. To draw relevance of the global brand positioning of ‘Get Ready For Life’ in

Aligning to the commitment to opening up new and infinite ways of communicating in order to find solutions that addressed the young...

Brand identity for one of India’s leading luxury watches, Xylys from Titan Tata’s watch manufacturing company TITAN was looking at launching a luxury watch in order to better respond to the market environment. The market in India was dominated by European/Swiss brands. The brand targeted a confident new generation of achievers who lived by their own values. Identity Counsel was engaged to create the new brand identity to reflect this changing environment. The identity had to

Brand positioning and strategic road mapping for Old Chang Kee, Singapore’s iconic food and beverage

Bank - Genie creates technology that intercepts traditional banking processes and transforms them into experiences to make things easier, better and faster. Challenge/Context The rise of digital banking, the increase in use of mobile phones and the internet, alongwith a scenario where banks are beginning to act more like tech companies than banks, has led to a transformational arena for financial institutions to play a role. Bank-Genie, as a digital solutions innovator, is