Brand Challenge Krisfinsoft , serves the needs of the industry by being a catalyst for banks and fintech companies to come together in furthering the digital needs of the banking eco-system. The brand was keen to enhance its position within the eco-system besides articulate a clear brand position for it to leverage as it aimed to go beyond the shores of the Philippines, which was its core market, into other markets within the APAC region. Outcome The branding project by Iden

Pureed Moulded Food for people with swallowing difficulties The idea for GentleFoods began a few years ago with a poignant question- ‘What happens if one day a person cannot eat?’ This question was lingering in the mind of Founder, Yiru Shen . An ageing population in Singapore and the region, the rise of those with swallowing difficulties, along with limited food options in such cases, further heightened the issue. Researching, searching and perfecting an answer saw the rest

They had a vision, but it needed clearer articulation. They had a story, but it needed to be told right. They had a journey, but it needed a structured path. Fitness Factory, the first personal training gym in Singapore, was started in 2005 by world bodybuilding champions, Joan Liew & Augustine Lee. Fitness Factory turned to Identity Counsel Brand Consultants to help reinforce its unique market positioning. Our ambition was to push is further. While the competition was eithe

Brand Challenge Established in 1992, WTP- The Furniture Company has earned itself a reputation of authenticity and ingenuity and evolved from, first being an antique store to now being a lifestyle store meeting the needs of both contemporary and classic furniture buyers. The brand sought to create a new sub-brand with its contemporary line of furniture and launch its first overseas store in Bangalore, India. The brand challenge was to enter the new market by creating a distin

Brand positioning and strategic road mapping for Old Chang Kee, Singapore’s iconic food and beverage