Branding Consultants Singapore

Integrating brand strategy, design and marketing for emerging brands.

Branding A Fintech Catalyst

Brand Challenge Krisfinsoft, serves the needs of the industry by being a catalyst for banks and fintech companies to come together in furthering the digital needs of the banking eco-system. The brand was keen to enhance its position within the eco-system besides articulate a clear brand position for it to leverage as it aimed to go beyond the shores of the Philippines, which was its core market, into other markets within the APAC region. Outcome The branding project by Identi

GentleFoods Creates A New Category In A Growing Segment.

Pureed Moulded Food for people with swallowing difficulties The idea for GentleFoods began a few years ago with a poignant question- ‘What happens if one day a person cannot eat?’ This question was lingering in the mind of Founder, Yiru Shen. An ageing population in Singapore and the region, the rise of those with swallowing difficulties, along with limited food options in such cases, further heightened the issue. Researching, searching and perfecting an answer saw the rest o

A Brand Strategy & Identity For Fitness Factory, Now Pumped Up For Regional Growth.

They had a vision, but it needed clearer articulation. They had a story, but it needed to be told right. They had a journey, but it needed a structured path. Fitness Factory, the first personal training gym in Singapore, was started in 2005 by world bodybuilding champions, Joan Liew & Augustine Lee. Fitness Factory turned to Identity Counsel Brand Consultants to help reinforce its unique market positioning. Our ambition was to push is further. While the competition was either

MIMI homes. Creating a Brand Built Around the Founder's Passion In A New Market.

Brand Challenge Established in 1992, WTP- The Furniture Company has earned itself a reputation of authenticity and ingenuity and evolved from, first being an antique store to now being a lifestyle store meeting the needs of both contemporary and classic furniture buyers. The brand sought to create a new sub-brand with its contemporary line of furniture and launch its first overseas store in Bangalore, India. The brand challenge was to enter the new market by creating a disti

Old Chang Kee, Singapore’s iconic food and beverage brand.

Brand positioning and strategic road mapping for Old Chang Kee, Singapore’s iconic food and beverage

Identity Counsel Singapore is a full-service award-winning brand consulting firm. Since 2002 Identity Counsel Brand Consultants have worked on Global Fortune 500 companies, regional and local SMEs and start-up brands. Identity Counsel creates value for businesses by unlocking the value of their brand.

Identity Counsel's unique process transforms brands with insightful brand strategy, inspiring creativity and impactful marketing activation. Identity Counsel works as partners, get deeply entrenched in the process of making your business better. They don't have a cookie-cutter approach or a quick fix. They don't hack it! If you are on the same page you would love working with them.

Identity Counsel - Branding Consultants Singapore

IDENTITY COUNSEL BRAND GROUP