Innovative Brand Strategy Development for Business Growth

Brand Challenge Krisfinsoft , serves the needs of the industry by being a catalyst for banks and fintech companies to come together in furthering the digital needs of the banking eco-system. The brand was keen to enhance its position within the eco-system besides articulate a clear brand position for it to leverage as it aimed to go beyond the shores of the Philippines, which was its core market, into other markets within the APAC region. Outcome The branding project by Iden

Brand Challenge Established in 1992, WTP- The Furniture Company has earned itself a reputation of authenticity and ingenuity and evolved from, first being an antique store to now being a lifestyle store meeting the needs of both contemporary and classic furniture buyers. The brand sought to create a new sub-brand with its contemporary line of furniture and launch its first overseas store in Bangalore, India. The brand challenge was to enter the new market by creating a distin