BRAND CONSULTING & DESIGN THINKING

Brand Challenge Established in 1992, WTP- The Furniture Company has earned itself a reputation of authenticity and ingenuity and evolved from, first being an antique store to now being a lifestyle store meeting the needs of both contemporary and classic furniture buyers. The brand sought to create a new sub-brand with its contemporary line of furniture and launch its first overseas store in Bangalore, India. The brand challenge was to enter the new market by creating a distin

Brand positioning and strategic road mapping for Old Chang Kee, Singapore’s iconic food and beverage