BRAND CONSULTING & DESIGN THINKING

Pureed Moulded Food for people with swallowing difficulties The idea for GentleFoods began a few years ago with a poignant question- ‘What happens if one day a person cannot eat?’ This question was lingering in the mind of Founder, Yiru Shen . An ageing population in Singapore and the region, the rise of those with swallowing difficulties, along with limited food options in such cases, further heightened the issue. Researching, searching and perfecting an answer saw the rest