Innovative Brand Strategy Development for Business Growth

They had a vision, but it needed clearer articulation. They had a story, but it needed to be told right. They had a journey, but it needed a structured path. Fitness Factory, the first personal training gym in Singapore, was started in 2005 by world bodybuilding champions, Joan Liew & Augustine Lee. Fitness Factory turned to Identity Counsel Brand Consultants to help reinforce its unique market positioning. Our ambition was to push is further. While the competition was eithe

UTU is a revolutionary new platform that brings multiple rewards points and loyalty into one single interface wherein one can earn and share points across brands and borders and manage points in real time. Identity Counsel was tasked in defining the brand promise and creating the brand identity. The product idea empowers consumers with a new way to use their points without limits, allowing for borderless, seamless and effortless use of points allowing one to maximize one’s p

Brand Challenge Established in 1992, WTP- The Furniture Company has earned itself a reputation of authenticity and ingenuity and evolved from, first being an antique store to now being a lifestyle store meeting the needs of both contemporary and classic furniture buyers. The brand sought to create a new sub-brand with its contemporary line of furniture and launch its first overseas store in Bangalore, India. The brand challenge was to enter the new market by creating a distin