Innovative Brand Strategy Development for Business Growth

Pureed Moulded Food for people with swallowing difficulties The idea for GentleFoods began a few years ago with a poignant question- ‘What happens if one day a person cannot eat?’ This question was lingering in the mind of Founder, Yiru Shen . An ageing population in Singapore and the region, the rise of those with swallowing difficulties, along with limited food options in such cases, further heightened the issue. Researching, searching and perfecting an answer saw the rest

WE LEVERAGE FROM THIS IDEA OF ‘PROHIBITION’, ‘UNOFFICIAL’ AND ‘FORBIDDEN’ AND MAKE IT OUR STORY, OUR LEGACY. WE ARE THE BREWLEGGERS We Stand Against Convention We Encourage Provocative Conversations We Ignite Dormant Imagination We Share A Common Spirit of Freedom We Revere The Bold We Seek The Unknown

Brand Challenge Established in 1992, WTP- The Furniture Company has earned itself a reputation of authenticity and ingenuity and evolved from, first being an antique store to now being a lifestyle store meeting the needs of both contemporary and classic furniture buyers. The brand sought to create a new sub-brand with its contemporary line of furniture and launch its first overseas store in Bangalore, India. The brand challenge was to enter the new market by creating a distin