BRANDING IN TECHNOLOGY
BUILD A STRONG BRAND
We brand your technology so that it connects to your customer, gives you a competitive advantage, influences your customer's decision making criteria, defends your price and terms and increases your value.
What's the Difference between a CRM Software Provider and Salesforce?
AI & MaCHINE
META & VR SolutionsVR
Branding protects you
against competition and commoditization.
The short-term success of most products is driven by their “newness,” however over time they become commodities and are susceptible to new innovations. Brand building allows a product to pivot to that long-term, sustained competitive advantage over the life of the product.
The MP3 Player was in the market for 3 years before Apple promised “a thousand songs in your pocket” with the iPod and nothing was every the same. Escape commoditization when you make your technology the means, not the end goal.
We bridge the
B:I:T is a leading technology branding company Every day we work with Fintech, SaaS, AI and Technology Startups to increase their brand value by creating inspiring brand stories.
Why does a great tech company need brand strategy?
The technology market is getting noisier & your brand story will be the major differentiator between companies that get noticed and those that don’t.
Make your technology an enabler to a larger brand promise.
A consistent Personality
Brand personality is a framework for how your brand looks - its identity and visual appeal, the way it makes your customer feel and speaks, the words it uses. A consistent personality is critical to the success of your brand.
A Distinctive Proposition
Build a promise of value. How do customers feel when experiencing the benefits of the brand? Do they feel confident? Productive? Innovative? Caring? Responsible? Successful? What makes you unique?
An Authentic Promise
What’s the brand promise and how relevant is it to your specific target customer segments. How you deliver it can be a powerful source of competitive advantage.
A Powerful Purpose
The purpose of the company, its reason to be. Why we do what we do. What problem does your brand solve in the lives of your customers. A powerful purpose can be the driving for your brand.
An Inspiring Vision
What is it that you set out to achieve? Your vision should be magnanimous and instilled within the culture of the organisation. It must energizes and inspire employees. Your vision must reflect and supports the business strategy
Brand Visual Identity
A distinctive brand identity to attract potential investors and customers. Creating a visual style that reflects your product, company, and story. Logo Design and the formation of a comprehensive Brand Style Guide.
B:I:T is a product of Identity Counsel Brand Group.
Building Brands for
Identity Counsel Brand Consultants, Singapore is a full-service brand-focused firm. Since 2002 we have built brands both big and small, near and far. We are fussy about branding because we believe that creating value for business comes from unlocking the value of your brand.