Human at the Core. AI at the Edge

Great Marketing

Starts with Something

Worth Marketing

For over 22 years, we have used creative, critical and design thinking

to help Asia’s leading brands find breakthrough solutions

in times of uncertainty, complexity, and change.

22 Years Over 122 Brands Across 12 Countries 37 Industries Strategy Design Digital Customer Experience

Capabilities

22 years of Following the

Problem Wherever it Leads

Research

Qualitative Research
Ethnographic Research
Customer Journey Mapping
Competitive Landscape Analysis
Product Testing

Strategy

Brand Strategy and Positioning
Brand Architecture
Communication Strategy
Concept Development
Brand Messaging
Employer Branding
Customer Experience Strategy
Market Entry Strategy

Design

Brand Identity Systems
Avertising Campaigns
Packaging Design
Customer Experience Design
Product Development
Design Thinking Facilitation

Digital

Digital Marketing Strategy
Native Advertising and Content Distribution
Influencer Marketing
Landing Page Design and Optimisation
Conversational AI
Voice AI
Member Enrollment Systems

7

19

14

18

13

12

1/6

The Creative Intelligence™ Framework

Building a Powerful Story

What's Real?

What is actually true about the customer, the market, the brand, the competition?

What's Possible?

What could the brand be? What directions could it own? What has not been tried?

What's Powerful?

Which ideas survive scrutiny? Which ones hold up against competition?

What's Next?

Translate what is powerful into what is real and deliverable. Identity. Go-to-market. Digital.

"Working with Identity Counsel has always been rewarding. They have this unique ability to story-tell their ideas, both strategically and in design.”

"IC helped us turn a complex business idea into something clear and easy to understand. Our business was not simple to explain, but they managed to capture it well."

"IC facilitated a comprehensive workshop that helped us flush out our identity, working closely with both our staff and clients to gain a genuine market perspective of who we are and what we stand for. "

The creativity, precision, and thoughtful approach delivered by Identify Counsel have significantly enhanced our brand presence and strengthened communication with clients and stakeholders.