Building Brands for

Better Business

Identity Counsel is a full-service brand-focused firm. Since 2002 we have built brands both big and small, near and far. We are fussy about branding because we believe that creating value for business comes from unlocking the value of your brand. 

We fulfil the aspirations of business owners by transforming their brands with insightful strategy, inspiring creativity and  impactful activation

OVER 75 BRANDS

ACROSS 12 COUNTRIES

ACROSS 32 INDUSTRIES

B2B, B2B and B2D

FROM FORTUNE 500 TO

START-UPS

Building Brand Value

Our approach helps brands discover their true essence; the one thing that differentiates the brand, speaks directly to the needs of the target, and drives the prospect to action, assuring your brand and marketing strategy performs at their highest level.

BRAND RELATIONSHIP

BRAND REPUTATION

BRAND PERCEPTION

BRAND VALUE

Amplifying the Brand

We understand that effective marketing brings the truth of a brand to life in the hearts and minds of your customers. Our marketing approach ensures that we tell a meaningful story – your story – in a way that attracts more customers and builds your business.

REACHING YOUR CUSTOMER

INCREASING AWARENESS

NURTURING LOYALTY & ADVOCACY

INCREASING SALES

HOME DECOR

Indoor Plants

BRAND

SCAN

Research & Insights

Personality Workshops

Culture Workshop


 

BRAND

STRATEGY

Positioning Workshop

Brand Positioning
Brand Purpose
Brand Architecture

BRAND

DESIGN

Visualisation Workshop

Visual Identity

Brand Book

Packaging

BRAND

ACTIVATION

Social Media

Creative Campaigns

Videos

WHAT OUR CLIENTS SAY

YIRU SHEN 

FOUNDER • GENTLEFOODS

“Working with Identity Counsel has been a great pleasure. They were able to dig deep, ask the right questions and uncover relevant insights. They were able to succinctly and successfully bring out brand clarity and an implementation strategy. Working with them, you are able to get a keen sense of partnership and they work with you closely to drive the brand forward. I really enjoyed working with the team as they are so creative and the process established for our branding has indeed been maximised. All my business contacts and clients are impressed with the work and outcomes delivered by the team. ”

SAMEER NARULA

CEO • AUGUST ONE

There are very few occasions when you find people you work with, truly invested in your brand and business objectives. Working with Identity Counsel has been one such experience. They were able to think deep into our brand to get to the core by asking the right questions, reveal hidden insights and were always committed to delivering the best output. 

 

I am thoroughly impressed with ICs empathy, professionalism and generosity in acting as true partners to us through-out this process. We are thankful to them for helping us better communicate our core mission and values to our stakeholders through our new brand.

ASAD JUMABHOY 

CEO • UTU GLOBAL

"Working with Identity Counsel has always been rewarding. They have this unique ability to story-tell their ideas, both strategically and in design. With UTU they were able to provide an inspiring and insightful articulation of the brand and a refreshing identity that brought the brand to life.”

JOAN LIEW 

FOUNDER • FITNESS FACTORY

"If you are looking for an agency who shows passion in what they do, thrive success for your brand and meet the objectives with an outstanding performance, Identity Counsel meets the benchmark."​

MIMI 

FOUNDER • MIMI HOMES

“Identity Counsel have been invaluable partners in our first-ever expansion overseas. As a business, one doesn’t attribute enough credit to the role of the brand story, to this regard, IDC was able to create and execute a brand strategy that was not only thoughtful and clear but adapted to a completely different culture of brand adaptation. Their tireless efforts came to light as they were constantly tweaking logos, stories and more complicated branding details, to express our story accurately. I would wholeheartedly recommend their services, branding is not as straight-forward as one thinks, but doing it well, like IDC has done for us, had made all the difference in my arena of competition.”