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| © 2010 Identity Counsel. All Rights Reserved. |
BRAND STRATEGY
This involves the development of a coherent long-term corporate brand strategy that will maximize the equity in terms of awareness, impact and preference towards its consumers.
Arriving at the core of the brand, or the brand DNA embraces a comprehensive process of research and audits in scanning the brand in answering the following questions.
Who are we? How are we unique? How did we get here and where do we go? What do our customers value? How do our key audiences perceive us?
Inputs from the scan serve as fodder in defining the brand, its differentiated positioning and its personality.
In a market with varied product offerings, competitors all providing similar offerings, we need to differentiate ourselves and take a strong market position.
BRAND ARCHITECTURE
Identity Counsel aims to define and determine the roles and strategic directions to appropriate a brand architecture that will maximize the relationship between the corporate brand and product brands and provide guidance for the development of new product brands structurally.
It could be a monolithic, endorsed or kinetic
architecture depending on the roles and strategic
intentions of each brand.
Brand architecture is an articulation of the way an
organization intends to deliver propositions to various
markets. It clarifies the nature of the organization,
accelerates the communication of strategy, leverages
synergies, maximizes impact, minimizes waste, manages
expectations and facilitates decision-making.
NAMING
Identity Counsel creates names that are associated with the brands essence.
This has been the basis of crafting names that satisfy both, the functional and image criteria. Names could be associative, descriptive or abstract. Besides being easily pronounceable, they should be sensitive to phonetics, and be registerable and protectable across all judiciaries.
IDENTITY
The team at Identity Counsel puts its vast experience of bringing brands to life.
Once the strategy is in place, the visual minds take up the challenge to create a differentiated and striking identity for its clients. Identities go beyond logos, type, emphasis, colours and stationery into uniting corporate strategy, organizational culture, communications and marketing.
PACKAGING
Designing a tempting piece of packaging starts with a sound brief that lies in first understanding the clients business, the brand positioning and brand environment. Skills of design are then put to test in crafting packaging that combines form with function to create three-dimensional wonder.
ADVERTISING
Creating the big campaign idea. Sometimes making the new seem familiar and the familiar seem new. Engaging its target segments with arresting creatives always based on a strong insight, Identity Counsel possesses a creative process that aims to develop communication that is not just creative but effective as well that can extend into different media – both traditional and non- traditional.
COLLATERALS
Giving greater meaning to sometimes undermined communication items such as brochures and banners is what Identity Counsel constantly aims to do. Believing that ‘BTL’ items are as much as a part of corporate or brand face, great care is taken in creating effective and response led pieces of work.
BRAND EXPERIENCE
WEBSITES : We unite clean design, striking communication and ease of use.
ONLINE MARKETING: We Can take the form of e-mail campaigns, banner advertisements and search engine marketing. We can help you plan, implement and track online marketing campaigns that drive visitors to your site and turn them from potential customers to actual ones.
